Tom Brew

Well, confessions first, this blog post has come about after a fleeting egosurfing session this evening. Hey, everyone does it! Even, it would seem, top Google Execs.

My choice of egosurfing was however on Tweet Level, one of a few websites that take your Twitter username, works some magic and then provides you with statistics on how well badly you ‘rank’ on Twitter. Tweet Level uses various elements of your Twitter activity to calculate how ‘important’ you are on Twitter, from simply totting up your followers and follow-ees to determining your Involvement Index which “calculates a score based upon how an indivdual engages with their community.” Posh.

It’s this analysis of engagement which has caught my eye though, as Twitter is often lauded as the new medium for customer support. It’s interesting to see that when you view the top 20 Twitterers on Tweet Level by their Engagement Score (essentially how active they participate within their community), six of the highest ranking entries are those of global brands. At the time of writing, T-Mobile USA was third, O2 tenth and Coca-Cola thirteenth:

Perhaps you could argue thirteenth isn’t particularly amazing, but I think these companies have done well to adopt Twitter in the way they have. I can only see this list getting more saturated with big brands as both consumer and organisation realise that real-time, personal communication is simply going to become the norm.

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